Search results for "Beauty male market"

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Jaunais vīriešu skaistumkopšanas bizness: Tendences efekts vai vai patiesais nākotnes tirgus?

2019

This research highlights the development of the beauty male market in the world, we will focus on the developed countries where this specific market is omnipresent. In the 21st century, aesthetics takes a more important place in our society, and the man finds himself curiously at the heart of this trend. Moreover, his role becomes blurred because of the similarity of the sexes. The man then begins to invest territories that were until now unknown to him such as fashion and cosmetics. Today, the range of men's cosmetics is growing, and products are becoming increasingly diversified. It then becomes interesting to understand the reasons that led to this profound change in mentalities, and mor…

VadībzinātneConsumptionBeauty male marketMarketing strategiescult of appearanceConsumer's behaviour
researchProduct